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A complete guide for leaflet distribution
Overview:
Door to Door distribution method is a very old and common method of advertising in Ireland. Starting in the 60’s, it is now considered as a versatile and measurable marketing technique providing a higher return on investment (ROI) than other modes of advertising and marketing. It has been proven as a tool for expanding market share for a company as it delivers the advertising message straight to customers.
History:
An Post and House2house publicity served the Republic of Ireland for several years with this low cost advertising. In 1987 House2house publicity started a new chapter in its history when it was acquired by Door2Door Distributors (another company having same business with new approach and new visions).
From that point to now Door2Door and House2House Publicity have helped people and companies to promote their business. After 2003, a few more companies entered the market and gained some market share but in spite of these competitors, Door2Door maintains its brand image and remains the market leader.
There are many companies in this business throughout Ireland but only few among of these have capability for nationwide distribution. Due to the quality of work and hardworking staff Door2Door Distributors can list most large organisations using unaddressed mail in their marketing mix among their clients. Door2Door are the distributor of both the Golden pages and Eircom Phone book, which is delivered to every door step in Ireland.
With Door2Door the market leader there are a few more companies in Ireland in the same business including House2House publicity, Door promotion, publicity mailing, all homes and many more.
Leaflet Distribution Method:
Door2door distribution is a method of dropping your promotional material door to door within a designated area. Every day when you open your letter box, you find flyers, Menus, Brochures from different companies. Some of which are very helpful and some of them which you may find annoying.
You feel happy when you get your Golden pages, Eircom book, IKEA booklet or offers from your local store like Superquinn or Tesco but angry when you get the same menu from pizza shops over days and days.
Many people find this method very helpful and some think of it as a waste of money. Instead of these it is very commonly used all over Ireland. It is a powerful marketing tool to reach your existing customers and to penetrate into new markets. Consumers in the market for a particular product or service engage with direct marketing as a source of information. Most of Ireland's leading companies
use door to door promotion to advertise their products & services and our clients consist of small, medium and large size businesses.
Types of distribution:
1. Solus Distribution
2. Shared Distribution
Solus Distribution:
Solus distribution will allow you as the client maximum control over your leaflet drop. You can decide the exact detail of the drop as yours is the only item that will be distributed. Solus distribution is the ideal solution in times of crisis or where timing is of vital importance. It is also beneficial where there is a bespoke delivery area or you are delivering a bulky item. Some Companies can offer 24 hour turnaround with no limit on the delivery quantity.
Shared Distribution:
Each week we delivery material based on predefined schedules to most City’s, town’s and village’s in Ireland. Should you have a requirement to distribute material into one of the areas we can advise you when we will next be covering the area. Your material will be delivered alongside other non competing material. It is important to know when your material is being delivered which allows you to plan your campaign weeks or even months in advance. This is an ideal solution where cost is a factor or the timing of a campaign is not critical.
Why Leaflet Distribution:
More impact in the specific area or house-type your business needs
Enable you to target local customers who, because of convenience, will often be your best customers.
Allows you to promote Local aspects of a larger business. Low cost items that people will not travel for.
Enables multiple outlets to meet the needs of specific local outlets, outlet by outlet.
Less competition from other sales appeals, "When a customer is reading your leaflet they have your message to hand and no-one else's". Printed media makes it easier to respond, rather than forcing customers to remember (like radio or TV).
Avoids the cost and complications of direct mail while reducing the expensive waste of traditional media.
Cost:
Cost associated with leaflet distribution varies from company to company. In Ireland companies are doing it from 40 Euros per 1000 homes covered to 100 Euros. So it is very important to select the right company before you start your promotion. Do not just rely on search engine listings for your leaflet distribution, any company can be on top by paying search engine.
Finding the Right Company:
The best way to find the right company for your distribution is to read about all the companies on their websites; find out who their clients are and for how long have they been in business. Always keep one thing in mind, the company which is handling large distributions have good control over distributors and quality of distribution. Do not select a company without proper research otherwise your promotion may end up in bins instead of letterboxes.
Call or mail a company and consult with them about your target areas and quantity needed before you send it for print. Choose a company which offers proper team management, activity reporting, full accountability and flexibility in terms of targeting You can choose Design, Print and distribute service provided by companies to get hassle free leaflet distribution.
If possible have a meeting with a sales advisor in the Distribution Company before scheduling any distribution.
Conclusion:
At last we can conclude that leaflet distribution is a cheap method to promote your business but only if it is done with a reliable company and proper activity management. Keep your marketing goals in mind, follow your distribution and calculate your results.
Overview:
Door to Door distribution method is a very old and common method of advertising in Ireland. Starting in the 60’s, it is now considered as a versatile and measurable marketing technique providing a higher return on investment (ROI) than other modes of advertising and marketing. It has been proven as a tool for expanding market share for a company as it delivers the advertising message straight to customers.
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